Everyone has that one idea they wish they'd started. We build it.
We build AI systems for founders and growing brands. Tell us your idea. In two working days you get a free Vision: what it looks like, how we'd build it, and a fixed price.
How Someday works,
in three steps.

Other people's ideas,
built and running.
Some of our favourite builds were personal. A money app for a family, a new site for a hire business running since 1997. Your someday idea doesn't need a business plan.
One screen that says which ads make money.
One window for every AI session we run.
The paper order book, as a website.
A match tracker that finds every moment.
Every lead, call and booked meeting, on one page.
Their own site, made to feel like their rings.
and the one we built.
Select Hiring

nearly doubled a brand.



in their own messages.
"Bro, I love that you go above and beyond in everything. This is sick. Thank you so much."

"...I showed people your dashboard and they were blown away."

"I was very impressed by this, and we would love to schedule a follow-up interview of an hour with you, with the two of us."

Or two founders, one price.
Works out where AI actually pays off in your business, and what to build first.
Liam + JensenBuilds the agents, pipelines and connectors, and keeps them running.
Jensen + LiamTurns AI into ads, emails, pages and research that sell.
LiamRuns the numbers: cost per lead, what to kill, what to scale.
LiamLiam and Jensen.

Liam Petersen
AI marketing, growth and design. Head of copy at 8-figure US and EU businesses, then four years building AI systems.

Jensen Grebe
Systems that give teams their time back, from HR to operations, and the platforms they run on. Four years at RetailNext.
Your data stays
in your accounts.
Six locks, on every build.
Where your data lives.
Pick your region. We put it in writing.
Then pick how we work.
Our promise
You see a working first version within 14 days of starting, or the next month is on us. If it isn't right, we keep building until it is.
In two working days: what it looks like, how we'd build it, and a fixed price. Yours to keep.
Get my Vision →Fixed-price build
One idea, one fixed price.
- Price fixed before we start
- You own everything
- Keep-it-running quoted with the build
Monthly partner
Your someday list, one project at a time. Pause or stop any month.
- Both founders on every build
- Weekly progress you can see
- Keep-it-running included
Embedded AI team
The closest thing to hiring all four roles.
- Two builds running in parallel
- Weekly strategy call
- First in line, always
answered straight.
Will an AI company train its models on our data?
Not on the accounts we use. The business terms say so in plain words. Anthropic: Anthropic may not train models on Customer Content from Services.
Microsoft Azure: prompts and outputs are NOT used to train any generative AI foundation models without your permission or instruction.
We never build on free personal accounts, where that promise doesn't hold. Source: each provider's own terms.
Could we break privacy law by using AI?
We're not your lawyers, and we'll say so. What we do is build so your duties are easy to meet: your data stored in the region you choose, a written data agreement with us, and a person signing off where the law expects one (California's rules on automated decisions, Quebec's Law 25).
What if the AI gets it wrong?
Answers show where they came from, so anyone can check. And nothing it writes reaches a customer until a person has read it.
Will it do things on its own?
Only what you choose to let it do. Reading and drafting, yes. Sending, paying or deleting waits for a person on your side.in a live build: a paid-ads system reads the ad accounts read-only. It can recommend a change. It can't make one.
Our team already pastes things into ChatGPT. Does this make it worse?
It's how you stop it. We give the team one approved tool on your own accounts, each person with their own access, so nobody needs a personal chatbot for company work.
Where do you work from?
We work remotely, from Cape Town, as independent contractors, never as employees. You get an invoice in dollars, euros or pounds, paid by bank transfer or card. Our working day overlaps with Europe's and with US East Coast mornings.
Is it really free to see my idea first?
Yes. The Vision shows you what it would look like, how we'd build it and what it costs. If you don't go ahead, you keep it.
One idea, rough is fine. Your free Vision lands within two working days.
Your idea is with us. We'll email your free Vision within two working days.